ORLY has been a trusted name in professional nail care since 1975, delivering innovative products that combine salon-quality performance with conscious beauty standards. Every ORLY nail lacquer is 12-free, vegan, and cruelty-free, formulated and manufactured in Los Angeles to meet the highest quality standards.
GELFX Innovation and Nail Color
The brand's award-winning GELFX system revolutionizes at-home gel manicures with the game-changing Builder in a Bottle technology. This breathable, one-step formula provides professional-strength results without the need for salon equipment. ORLY's extensive color range includes everything from classic shades to bold, trend-forward hues, with special collections like magnetic polishes and prisma finishes that create dimensional, eye-catching effects.
Professional Nail Treatments and Care
Beyond color, ORLY offers a comprehensive range of nail treatments designed to strengthen, protect, and nourish nails. From base coats and top coats to cuticle oils and nail repair solutions, each treatment addresses specific nail care needs with scientifically-formulated ingredients. These products work seamlessly with ORLY color systems to ensure long-lasting, healthy-looking manicures.
Special Collections and Collaborations
ORLY regularly releases limited-edition collections that bring creativity and fun to nail care. Recent collaborations include an exclusive Harry Potter™ collection featuring magical shades like Polyjuice Potion™ magnetic polish and BUTTERBEER™ nourishing cuticle oil, along with house-inspired Gryffindor™ and Ravenclaw™ prisma polishes. The brand also partners with artists for unique, culturally-inspired color stories.
Clean Beauty Commitment
Every ORLY product reflects the brand's dedication to clean, conscious beauty. With formulas free from harmful chemicals and a complete commitment to cruelty-free and vegan standards, ORLY makes it easy to achieve beautiful nails without compromise. Whether you're a professional nail technician or creating salon-worthy manicures at home, ORLY provides the tools, treatments, and colors to express your personal style.